IBM Design Thinking Workshop

Putting Design Thinking Into Practice

I had the opportunity to attend a Design Thinking Workshop for at the Design Studio here at IBM over the last two days. Veteran designers Gabrielle Braga and Rohini Gosain did an awesome walking us through the facets of IBM Design Thinking and introducing us to Design Thinking Workshops.

Below is a brief overview of our process and some action shots of us hard at work!


Our Mission

To empathise with a specific Kenexa user, outline their current scenario, and generate ideas for an improved experience.

 

Our User

Matt, the Recruiter

Matt the Recruiter

Gabi and Rohini gave us a persona, Matt, the Recruiter. They gave us a brief summary of his demographics and tasks. We then used design thinking to dig deeper into Matt's day-to-day.

 

Empathy Mapping

With our empathy map, we endeavored to put ourselves in the shoes our Matt. What does he say, do, think, and feel throughout his day? We used the Empathy Map to identify Matt's pain points (circled) to keep in mind as we moved froward with scenario mapping.

 

Playbacks

Here is my teammate Tim playing back one of our scenario maps to the group.

Here is my teammate Tim playing back one of our scenario maps to the group.

After each step of the process, each team "played back" their findings. The whole group gathered around to look at their work while a member of the team explained how we worked through the task at hand, any difficulties or questions that came up, and our conclusions from completing the exercise. Other members of the groups then offered any relevant questions or comments. We discussed common themes from the two groups' findings.

 

Scenario Mapping

Our As-Is Scenario for Matt with pain points circled.

Our As-Is Scenario for Matt with pain points circled.

We looked at Matt's current experience in a typical day, step by step. Again we identified pain points and clustered them by theme.

Big Ideas

We then created a board called "Big Ideas" to note any thoughts for improving Matt's To-Be experience and used it to distill down these ideas into important points for our Storyboard.

Storyboarding

Gabi and Rohini encourages to limit ourselves to six steps. We cheated a bit to show the tracker that we wanted to make available to Matt throughout his day!

Gabi and Rohini encourages to limit ourselves to six steps. We cheated a bit to show the tracker that we wanted to make available to Matt throughout his day!

We walked through the desired experience we wished to create for Matt in a Storyboard. My teammates Tim, Ruben, and I worked together to come up with a clear and concise narrative based on our storyboard points.

Matt signs in and sees dashboard. Includes performance indicators, summarises yesterday, gives him a prioritised list of tasks, he can click to move seamlessly into app to perform task. At the bottom of his screen he has a task tracker where tasks and timelines are continuously updated. The tracker provides notifications when it’s time to move on. In one click he can access new task. At the end of his day he review what he’s accomplished and look at upcoming tasks for the next day.

New Tools and Processes

The group discussing the day.

The group discussing the day.

I learned so much at this workshop. I can't wait to bring back tehse new design thinking tools and process to my team and put them into practice in our workflow! Thanks to my teammates Tim and Ruben for working through the exercises with me. Big thanks to Gabi and Rohini for leading the workshop and putting up with my endless stream of questions!